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Elaboration et Mise en Oeuvre de la Communication pour l'Appui à la Gouvernance dans le Secteur des Transports Terrestres

The general objective of the project of which this market is part is the development and implementation of a communication strategy aimed at changing the behavior of road users, including private and professional drivers in the face of road insecurity, reduction or even eradication of axle overloading, reduction in air pollution due to land transport and consideration of gender and employment aspects in the land transport sector.

The specific objectives of this service contract are:

  •     Improving behavior changes (targeting urban areas, peri-urban areas and international corridors) of road users and their knowledge of the rules. Particular attention must be paid to the illiterate population;
  •          Contribution to a better awareness of the damage caused on the road by axle load, in particular the economic impact and the safety of road users;
  •          Awareness of the dangers of air pollution and knowledge of preventive actions;
  •          Contribution to the fight against gender-based discrimination against young girls, women, the disabled, etc. in the transport sector and generally improve their perception by the population;
  •          Better visibility of EU support to Senegal in the area of transport governance


Project Details

  • Country: Senegal
  • Region: Africa,EDF / ACP,
  • Area of competence:
    Communication > Communications policy and administrative management
    Communication > Radio/television/print media
    Communication > Information and communication technology (ICT)
  • Donor organisation: European Commission
  • Start of project: September 2020