Technical Assistance for Kars City With Its Historical Identity Project
Overall objective of the contract is to contribute to the social and economic development of Kars through interventions in the tourism sector and the purpose is to improve regional competitiveness of the tourism industry in Kars by improving physical conditions and by developing and implementing a Sustainable Tourism Governance Model based on the public-private partnership and also by developing a Site Management Plan.
Under the Technical Assistance component, tourism development and human resources training programme will be developed and implemented and a tourism quality system will be established through the first main activity. Marketing and promotion tools will be developed and implemented through second main activity, and lastly a Tourism Governance Committee (TGC) will be established through the third main activity.
The "Kars City with Its Own Historical Identity" Operation ultimately aims to assist Kars to attain a tourism brand in Turkey as well as in the Caucasus and in the world. This service contract will guide and support the beneficiary in achieving this objective. It is expected that there will be multiplier effects in terms of economic and social sectors in the city, province and neighbouring provinces.
Results to be achieved:
Result 1 – Local capacity to improve competitiveness of the tourism industry is strengthened.
Result 2 – Tourism oriented Governance structure is established.Result 3 – Public Private Partnership model is established.